Best AI Marketing Tools for 2024
Best AI Marketing Tools for 2024
1 mar 2023
All over the world, marketers struggle with tedious tasks, creativity blockers, and the necessity to analyze large data sets from multiple sources. We handpicked Top 20 AI Marketing Tools to boost your productivity and increase the ROI of your efforts.
Most of the tools that made the cut Noty.ai team member use on a regular basis or used before at our previous jobs. We divided the list into several categories to cover the basic areas of marketing efforts, like content creation, SEO, and SMM. Most categories features several solutions you can choose from.
Check out our list of top 20 AI tools for marketing and share it with your colleagues. Test these and start working more productively. Do you have a tool that changed your work? Share it with us.
Table of Contents:
Open AI Marketing Tools: Overview
A. What is Open AI?
20 Best AI Tools for Digital Marketing to Add to Your Toolkit This Year
A. AI Marketing Software for Team Management
B. AI for Content Creation
C. AI Tools for Marketing Analytics
D. AI for Marketing Campaigns & Lead Generation
E. AI Applications for SEO
F. AI Marketing Solutions for Advertising & SMM
G. AI Marketing Solutions for Optimization and A/B Testing
Open AI Marketing Tools: Overview
Have you ever sat in front of your laptop and wondered - Why is artificial intelligence (AI) becoming increasingly popular in marketing?
AI is the trend, and things like open AI and AI marketing are here to stay. AI has transformed how companies gather and analyze customer data, enabling them to make more informed decisions and create personalized marketing campaigns. With this technology, marketers can automate and optimize tasks such as customer segmentation, lead scoring, and content creation, improving the overall efficiency of their marketing strategies.
That’s not it; in a world where years pass like months, the use of AI in marketing is helping businesses to achieve higher conversion rates, increase customer loyalty, and ultimately drive revenue growth.
This article will explore the top 20 openAI marketing tools to help your business with tools to grow in 2023.
But before we dive into the list, let's first define what open AI is and its role in marketing.
Artificial Intelligence (AI) in marketing has transformed how businesses operate and is increasingly becoming an indispensable tool for growth. Companies that adopt AI marketing solutions like Noty.ai have a competitive advantage over their counterparts who don't. As the gap between the two continues to widen, it has become imperative for companies to leverage AI in their marketing efforts to remain competitive.
Recent research by Gartner has found that companies that incorporate AI marketing tools have experienced a 5% increase in productivity and 6% higher profits than those that do not. These numbers highlight the substantial benefits that AI can bring to marketing strategies.
In today's fast-paced business world, leveraging the power of AI marketing is essential to stay ahead of the curve, and if you’re wondering why other Sharks aren’t using AI if it’s such a first child, then here’s what Forbes has to say:
20 Best AI tools for Digital Marketing to Add to Your Toolkit This Year
Managing marketing efforts of a company requires a significant amount of work and many specialists. Much of this work is tedious and time consuming and involves many repetitive actions. A significant portion of marketers work requires analysing large data sets from many different sources. Finally, there’s an issue with creative blocks and burn out.
That’s where AI marketing software comes in. It automates tedious tasks and uses machine learning to analyze large data sets delivering valuable insights. Lately, we’ve seen the rise of the AI-generated content for websites, blogs, social networks and emails.
Some marketers raised concerns over AI marketing tools fearing that Artificial Intelligence can replace humans. In our opinion, these tools do not compete. They liberate us from the most overwhelming tasks, giving more time for our creativity, and support us when we experience burn out.
AI apps can help us automate marketing processes, make data-driven decisions, and achieve better outcomes. To make your work more productive and fulfilling, we've compiled a list of the top 20 open AI marketing tools to help grow your business in 2023.
The list is divided by the following categories:
Team Management and Productivity
Campaings & Lead Generation
SMM & Advertising
Marketing Optimization and A/B testing
So, without further ado, let's dive into our list of the top 20 AI tools right now.
AI Marketing Software for Team Management and Productivity
Managing marketing teams and maintaining productivity can be challenging. Marketing teams have one of the most significant percentages of remote workers among all the business departments. As a result, a significant amount of communication takes place in video calls.
The challenges of remote marketing team management include:
Building efficient communication and keeping motivation
Getting everyone on the same page
Setting tasks for team members
Keeping online meetings productive
Let’s take a look at AI tools that can help with team communication and productivity.
Noty.ai - AI-powered meeting assistant for remote teams that boost productivity by 50%.
Online marketing meetings can become a great challenge for team members and leaders for several reasons:
People struggle to stay focused, especially when others discuss things not related to their work (e.g., webmaster listening to lead generation analytics).
Team generates awesome ideas, makes decisions, and shares critical knowledge but forgets much of the discussion.
Making notes during the call diverts attention, and it’s often hard to make sense of them after the call.
Meeting organizer spends too much time creating tasks, summarising the meeting, and writing follow-ups.
Teams struggle to keep people who missed calls updated on the team discussions and decisions.
Noty.ai helps marketing teams overcome these problems by creating call transcriptions and automating post-call essentials like follow-ups, summaries, decisions, action items, and tasks.
With Noty.ai, call participants can focus on discussions and stop struggling with making notes. All they need is to highlight important parts of the conversation right in the meeting app.
Summaries and highlights can help teams stay on track with the key team and marketing developments. Many marketers use them to inform the absent teammates and the C-level about critical decisions, blockers, wins, metrics, and analytics.
With Noty.ai, marketing professionals save up to 2 hours per day on call-related work. And their call productivity increases by 50%.
AI for Content Creation
Content is the royalty in marketing. It should be compelling to the audience, precise and clear, and consistent with the brand. A large portion of the content should also please search engines to hit the top positions in SERP. Overall, we, marketers spend much time creating and rewriting the content.
The key problems that content marketers face are:
Quality of content (Grammar, punctuation, brevity, lack of plagiarism).
Consistency (tone of voice, product/service description)
Search engine optimization of content
Disproportion between the available human resources and volume of content to be created.
Let’s check out the best AI marketing automation for content.
One of the best AI marketing solutions for content, Grammarly transforms the writing experience. On the surface, it’s a tool that highlights grammar and mistakes. However, if you’ve ever used it, you know that it does it on a very different level. The tool highlights not only grammatical mistakes but also contextual ones. However, the true Grammarly magic goes way beyond mere spellchecking.
Grammarly enables content writers to set and achieve writing goals: such as intent audience, formality, and domain. In addition to that, it analyzes the clarity, engagement, delivery, and style of your copy.
Finally, its most recent addition GrammarlyGO helps you to accelerate your writing with
Ideas for content
Smart email replies.
MarketMuse is an AI-driven content creation tool. Generates content ideas and provides SEO optimization to improve rankings and drive traffic.
MarketMuse is an AI-powered content optimization platform that uses natural language processing and machine learning to analyze content and provide recommendations for improvement. It offers topics modeling, keyword research, and content briefs to help businesses create high-quality and engaging content.
MarketMuse helps businesses improve their content quality and search engine rankings.
Uberflip is an AI-driven content personalization. Personalizes content for individual prospects based on behavior and interests.
Uberflip is a content experience platform that empowers businesses to create, manage, and optimize content at every stage of the customer journey. With personalized content, lead capture, and advanced analytics, it enhances engagement and conversion rates.
Uberflip Provides a seamless content experience that drives results.
Persado is an AI-powered language generation. Creates effective language and copy for emails, ads, and other marketing materials.
Persado is an AI-powered copywriting platform that uses data analytics and machine learning to generate language that inspires action by identifying the most effective language to use in marketing campaigns.
Persado helps businesses maximize the impact of their messaging and optimize their marketing campaigns.
Phrasee is an AI-powered copywriting tool that generates and optimizes email subject lines, social media ad copy, and more.
Phrasee is an AI-driven copywriting solution that enhances email marketing campaigns. Using natural language processing and machine learning, it produces compelling subject lines and content, leading to improved email open and click-through rates and overall campaign performance.
Phrasee helps businesses improve their open rates, click-through rates, and overall email campaign performance.
Zest AI is AI-powered content curation. Uses AI to curate the best and most relevant content for your audience.
It is one of the artificial intelligence business applications, a credit underwriting platform that enables businesses to make equitable and accurate credit decisions. By analyzing a vast range of data points, it offers a comprehensive view of a borrower's creditworthiness.
Zest AI helps businesses reduce credit risk and improve their lending practices.
AI for Marketing Campaigns & Lead Generation
Lead generation efforts of marketing teams can benefit significantly from automation and AI data analysis. Some of the most common lead gen issues that AI marketing software can fix are:
Researching prospects and forming contact lists
Planning and execuring lead nurturing campaigns
LeadCrunch is AI-driven lead generation Uses data and AI to help find and target the ideal B2B audience.
LeadCrunch is an AI-based B2B lead generation tool that uses machine learning to pinpoint high-value prospects. It delivers precise, relevant data to help businesses generate more leads and streamline their sales process.
LeadCrunch offers predictive analytics to help businesses determine the ideal timing to contact leads, optimizing sales efforts and boosting conversion rates.
HubSpot is AI-powered marketing automation. Streamlines marketing tasks, from lead generation to email marketing, with AI technology. HubSpot is an all-in-one marketing software designed to help businesses attract, engage, and delight customers. It provides a platform to create and manage websites, landing pages, email campaigns, social media, and customer relationship management.
HubSpot is ideal for small businesses that seek to streamline their marketing operations.
Conversica is AI-powered conversational marketing. Engages leads in personalized conversations to improve engagement and conversion rates.
Conversica is an AI-powered conversational marketing platform that automates lead engagement and qualification. Using natural language processing and machine learning, it conducts personalized conversations with leads, identifying the most promising ones for follow-up.
Conversica improves lead conversion rates and sales efficiency.
Emarsys is AI-driven marketing automation. Automates marketing tasks and provides personalized content for individual prospects.
Emarsys is an application of AI, a marketing automation platform that allows businesses to create, deliver, and personalize their marketing campaigns. It offers email marketing, social media management, and analytics to help businesses improve their engagement and conversion rates.
Emarsys helps businesses save time and increase their revenue.
Saleswhale is AI-driven lead nurturing. It leads with personalized, AI-powered messaging to improve conversion rates.
Saleswhale is an AI-powered sales assistant that engages and qualifies leads via email conversations. It offers lead enrichment, conversation analytics, and CRM integration to help businesses improve their sales pipeline and revenue.
Saleswhale helps businesses automate their sales efforts and improve their sales performance.
AI Tools for Marketing Analytics
To succeed, marketers must make decisions based on research and analysis of large data sets. The number of tools that provide marketing intelligence is growing exponentially and it becomes increasingly hard for humans to process this data and find valuable insights.
Luckily, AI can do it for us. We can feed it as much data as we want. It will analyze it within seconds and turn it into graphs, charts and dashboards.
Databox offers AI-driven marketing analytics. It uses AI to analyze and present marketing data in a way that is easy to understand and act upon.
Databox is a real-time business analytics platform powered by AI that enables businesses to track and analyze their critical KPIs. Its customizable dashboards allow businesses to monitor data across various platforms and tools.
Databox provides accurate and actionable insights, enabling businesses to make data-driven decisions.
Crayon is an AI-powered competitive intelligence. Monitors competitors and provides insights to help companies stay ahead.
Crayon is an AI-powered market intelligence platform that delivers real-time insights and alerts for businesses to stay up-to-date on their competitors and industry trends. It analyzes millions of data points from multiple sources using machine learning, providing a comprehensive view of the market for data-driven decision-making.
Crayon helps businesses make data-driven decisions by providing a comprehensive view of their market.
Adobe Sensei is an AI-driven marketing analytics that analyzes data and provides insights to improve marketing performance and increase ROI.
Adobe Sensei is an AI and machine learning framework that powers Adobe's creative and marketing software products. It offers features such as image recognition, content analysis, and personalization to help businesses improve their creative and marketing effectiveness.
Adobe Sensei helps businesses streamline workflows, save time, and improve customer engagement.
AI Applications for SEO
SEO sometimes likens magic or quantum physics. Nobody knows exactly how Google's engine works. Its ways are mysterious.
AI tools can help teams with the following issues:
Optimization of available content
Keyword research and content gaps
Analysis of SERP
SEO briefing for content
Optimization of content and website is probably the most tedious task for SEO specialists. Especially if your website has hundreds of pages. Spotting all the problems might be hard for a human. However, AI can do it in minutes.
Alli AI analyzes your website and provides improvement suggestions. For example, some of pages miss H1, or require canonical URl. In our opinion, the best feature of this tool is the ability to create the optimization rules that will be applied across your website or one single page. This feature automates a significant amount of marketers’ work.
Another awesome Alli AI benefit is that it can run on any website or CMS. Thus it enables you to fix certain problems right on spot.
SurferSeo is a must have tools for content SEO optimization, briefing and interlinking. Let’s take a look at each of these capabilities.
Content SEO optimization. SEO Surfer analyzes your website pages and how they perform against other similar websites. Then it creates smart keyword suggestions to enrich your copy and make it more appealing to Google.
Briefing. SemRush enables you to create content briefing in several clicks. Just add the keyword(s), and it will offer your headlines and additional keywords (and the number of times they should appear in your copy). It also has an editor that scores your copy in accordance with several parameters (like number of paragraphs, headlines, images, and words).
Interlinking. SemRush creates suggestions for links between the pages of your website helping you to create better reading experience and please Google.
AI Marketing Solutions for Advertising & SMM
Social marketing can include an enormous amount of guess work, trials and errors. The key problems that makreters have in SMM and advertising are as follows:
Understanding when to post and how often to post.
Retaining creativity with regular posting.
The increase of ROI of add campaigns.
Flick studies the brand in-depth and bases its content suggestions based on the data you feed to to it. The tool helps overome writers block that can happen to the best of us. It provides content ideas for your social media which SMM manager can work and develop into posts. Additionally it writes smart and unique captions to decrease the marketers’ overload.
One of the cool features of Flick is turning your large copy into tiny snippets helping you to repurpose the existing content.
Finally it has the planning and posting functionality to automate some of the most tedious parts of SMM work.
Acquisio - AI-driven advertising. Optimizes ad campaigns to improve performance and reduce costs.
Acquisio is an AI-powered advertising platform that streamlines digital advertising campaigns. By automatically optimizing ad campaigns on various platforms such as Google Ads, Facebook, and Instagram, Acquisio helps businesses reduce advertising costs and improve return on investment.
Acquisio helps businesses reduce their advertising costs and improve their return on investment.
Cortex - AI-driven social media marketing. Uses AI to analyze data and optimize social media campaigns.
Cortex is an application of AI, a marketing platform that leverages machine learning to analyze marketing and sales data, identify patterns, and make data-driven recommendations, with advanced features such as content optimization, social media management, and detailed analytics.
Cortex enables businesses to boost their marketing ROI and overall sales performance.
AI Marketing Solutions for Optimization and A/B Testing
Digital journeys of potential customers often require optimization. It’s hard for marketers to understand which widgets and website elements, and which content engages with audience best. AI can help with identifying elements that need optimization as well as planning A/B testing for website and outreach campaigns.
Optimizely - AI-powered website optimization. Uses data and AI to improve website design and increase conversion rates.
Optimizely is an experimentation platform that allows businesses to test and optimize their digital experiences. It offers features such as A/B testing, personalization, and analytics to help businesses improve their conversion rates and overall user experience.
Optimizely helps businesses increase their revenue and customer satisfaction.
PathFactory is AI-driven content optimization. Personalizes content for individual prospects to enhance engagement and increase conversion rates.
PathFactory is a content marketing platform powered by AI that provides personalized content experiences for businesses. Through machine learning, it recommends relevant content to each user based on their interests and behaviors.
PathFactory boosts engagement and conversion rates by delivering content to the right person at the right time.
It’s Never Too Late To Get AI Marketing Tools for Your Business
The open AI marketing tools available today offer a diverse array of functions, ranging from task automation and language generation to content curation and website design enhancements. Integrating these tools into your marketing strategy can increase productivity, achieve better results, and save valuable time and resources.
It's important to remember that each of the tools mentioned above boasts unique strengths and specific use cases. To ensure that you choose the best tool or combination of tools for your business, carefully evaluating your particular needs and objectives is essential.
With the right open AI marketing tools, you can elevate your marketing game and achieve greater success.
So my dear reader, fix your sitting posture right now and explore the possibilities to see what these cutting-edge tools can do for you.